While on the set of "Fixer Upper" the next day, Gaines continued to wrestle with the thought that he was failing his client: "Who else but me should be figuring out what was ailing my growing business, and who else other than me should be ensuring that we moved beyond each and every one of these mistakes? ...Something shifted within me. Suddenly filming the TV show looked like 'the job' that had seduced me into giving it my precious time that I had always promised would be reserved for my true loves, my family and my business."
Gaines continued, "How had this side gig found its way to competing with the very things that mean more to me than anything else in the world?"
This September, the Gaines family announced their plans to end the show via their Magnolia blog: "It is with both sadness and expectation that we share the news that season 5 of 'Fixer Upper' will be our last. While we are confident that this is the right choice for us, it has for sure not been an easy one to come to terms with. Our family has grown up alongside yours, and we have felt you rooting us on from the other side of the screen. How bittersweet to say goodbye to the very thing that introduced us all in the first place."
The Waco, Texas couple are far from closing up shop, but described that they simply needed to rearrange and adjust their priorities and entrepreneurial endeavors: "This has been an amazing adventure! We have poured our blood, sweat and tears into this show," the blog states. "We would be foolish to think we can go and go and fire on all cylinders and never stop to pause. Our family is healthy and our marriage has honestly never been stronger."