CultureNov 02, 2018 by Alyssa Duvall
After the recent backlash unleashed on the coffee giant for its nondescript red cups, Starbucks revealed this year's four holiday-themed cup patterns on Thursday morning. “We listened to our customers,” so many of whom "loved the tradition of Christmas," said Roz Brewer, chief operating officer for Starbucks, said in a statement.
Starbucks’ Christmas cups became the trademark of the "war on Christmas" after former pastor Joshua Feuerstein accused Starbucks of removing the “symbols of the season” from its cups in favor of a solid red cup “because they hate Jesus."
Starbucks' official response to Feuerstein’s viral critique video was that their goal was to create “a culture of belonging, inclusion and diversity,” adding the design was intended to be a “blank canvas” on which customers could “tell their Christmas stories in their own way.”
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