“It’s time we acknowledge that brands, like ours, play a role in influencing culture,” Gillette explains on their website. “And as a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man.”
It is evident that Gillette is trying to launch a new perspetive on their branding, but you will always have a couple critics. Who namely state that the ad campaign is just another commercial attempt for more profit. Were that the case many can agree that this is a positive way to do that.
On their website Gillette claims to "donating $1 million per year for the next three years to non-profit organizations executing programs in the United States designed to inspire, educate and help men of all ages achieve their personal ‘best’ and become role models for the next generation.”