"Drawing a RED X on your hand may seem simple at first, but you'll be amazed at the conversations it prompts with everyone from your boss to your barista; conversations that educate and inspire the people in your circles one by one. After all, action starts with awareness."
This is what they see as their mission statement, "is a coalition of the leading organizations in the world in the fight for freedom. Each of our amazing coalition partners are doing the work, on the ground, every day, to bring awareness prevention, rescue, and restoration. Joined by students and Senators, Nonprofits and Fortune 500s, END IT is each of us standing for what's right until the number of men, women, and children suffering in silence moves from 40 million to ZERO."