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May 18, 2016 by Will Maule

Bikini Brand Angers Christians With Model Posing With Cross Boasting About "Outliving Jesus"

A bikini brand has angered Christians with an advert celebrating its 38th anniversary by saying the label has lasted longer than Jesus Christ. The posters, which were put up across Switzerland, featured a model posing next to a crucifix, reports Daily Mail. Jesus was crucified at the age of 33. 

Nicolas Mori, who was the Swiss Reformed Church spokesman for the canton of Zurich, said "In terms of content the advert is completely wrong." 

Swiss Evangelical Alliance spokesman Thomas Hanimann thinks the advert is totally ridiculous. "Quite aside from the fact that this advert is meant to offend religious feeling, it is a load of nonsense," he said. "It is a shame that the company and the marketing experts responsible for it did not want to go more deeply into the question of belief which it seems for them was a taboo."

Simon Spengler, who is in charge of communication and culture at the Catholic Church in Zürich, added: "Jesus actually died for everybody including this attractive young lady." He continued "1.2 billion people worldwide believe in his name. Ta-bou therefore has a bit of catching up to do. I don't really believe that they are going to achieve that."

But the boss of the Bikini company doesn't seem too bothered. "I don't have any problem sleeping at night. We want to fight for ethics in textile production and that is what counts." It is not the first time that the company has found themselves in the middle of controversy. 

A 2003 advert in which a woman had her legs spread in an inviting pose was banned as sexist and denigrating to women. And in 1994 they faced fierce criticism after advertising with the slogan "16 years old and Tabou? No..."



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