Culture

Jan 22, 2016 by Rik Bokelman

Why Pastors Should Use Snapchat

You should use Snapchat as a pastor. That's what different pastors say in The International Business Times. Now the messaging app is the fastest-growing social network among millennial Americans, pastors should use the app too, to connect with them. 

“When I talk to young people, they’re primarily on Snapchat,” says Chris Martin, founder of Millennial Evangelical, a blog geared to helping Christian leaders better understand the millennial generation. “So pastors should understand that people in their churches are using the app, and because they’re not going to keep them from using it, they should consider ways to use it constructively.”

Tom Nash, a youth pastor at Upland Community Church in Upland, Indiana, is one of the pastors who's using Snapchat.  “When I initially heard about Snapchat, I was really opposed to it. Why would anyone send a picture that they wanted to make sure was gone after 10 seconds? I thought, ‘Oh no, this is terrible,’ ” said Nash. “But Chris’ advice really resonated with me. I want to be where the students are, and Snapchat and Instagram are where they’re hanging out.”

Darrel Girardier, the director of digital strategy for Brentwood Baptist Church in Tennessee, said this kind of Snapchat usage is crucial for churches if they want to become a part of their young congregants’ daily lives. 

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