Rapper Lecrae

Lecrae Speaks Out Against 'Racially Insensitive' Dove Advert

Oct 11, 2017 by Will Maule

Christian rapper Lecrae has spoken out about the racially insensitive 'Dove' advert that has sparked outrage across America. "Not that you need my 2 cents but @dove will never see them again," Lecrae wrote Sunday in a tweet that he has since removed. 

The advertisement featured a woman with brown skin and a brown shirt standing next to a bottle of Dove soap. The woman peels off the brown shirt to reveal a white woman who is standing next to the same dove soap bottle. Dove has since apologized for the advert. 

"Dove is committed to representing the beauty of diversity. In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused," the message states. "The feedback that has been shared is important to us and we'll use it to guide us in the future."

"We do not condone any activity or imagery that insults any audience," the message continues. "We are reevaluating our internal processes for creating and reviewing content."

Watch the advert below. 

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